Specialising in PR for small to medium-sized businesses with a focus on great design

We work closely with our clients, from the initial planning stages through to regular activity reports, carefully tracking and reporting on the press coverage we achieve.

Consumer Press

Useful PR has regular contact with all the key national consumer titles, journalists and stylists.  We monitor who is working on what and where, also regularly exhibiting at consumer press shows. We research forward features, visit the press, suggest relevant ideas and designs, and turn around product and feature information quickly.  Our aim is to create awareness at all times of the brands we represent.

Trade Press

If a product has a news angle we’ll be the first to let the editors know.  We provide editorial comment and product information to fit relevant features. We look for promotional opportunities, making sure the right information reaches the right people, providing the tools to help clients reach their target audience.

Social Media

Online media and social networking is now big business.  We research the relevant, influential sites for you, the ones that matter and that will drive important activity to your site. We can also provide simple YouTube style videos showcasing new product.  Social Media is an integral element of any press campaign and we advise on and run client social media platforms, from blogs, Facebook, Google+ and Twitter to Pinterest etc.

Marketing

We work as an extension to many of our clients’ marketing teams, creating customer newsletters, blogs, point-of-sale material and advertorials, advising on advertising, photo-shoot styling, website creation and effective optimisation, and initiating relevant commercial collaborations.

 

Go Modern at Useful PR